Answer:
niche marketing
Explanation:
Niche marketing -
It refers to as one of the subset of the market , which focus on certain products , is referred to as niche marketing . It is also known as small market segment .
It tries to focus on some specific needs of the market , the production and quality of the goods and services .
It tries to support smaller companies in order to live with the highly competitive market .
Hence , from the given scenario of the question ,
The correct answer is niche marketing .
