Appealing to logic is super effective. It allows the audience to grasp more of a logical or rational point of view. It's also a point of view best used with a male-dominant audience.
Appealing to emotions is also something else that is an effective way to change an audience's mind. It allows the audience to grasp more of a compassionate and sensitive point of view. It's also a point of view best used with a female-dominant audience.
